The Formtoro Club

Hand-picked resources from the eCommerce community

The Three Phases of Email Marketing in Ecommerce

Adam Kitchen knows email, his company Magnet Monster specializes in helping ecommerce companies design experiential emails that stand out backed by a data first approach.

Why we love it

This post explains how email...

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How an ad agency selects a client

Jessie Healy is the founder of Webtopia an ad agency focused on driving results for ecommerce companies.

Why we love it

Not all businesses will succeed.

"If a brand isn't converting sales on their website at a high enough rate or the margins are too low, then even...

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A Blended Funnel doesn't work, you need to understand quality by channel

Chris Walker is the CEO of Refine Labs, his company drives results from a holistic approach to B2B marketing, they are extremely data driven.

Why we love it

We live it.

"It doesn't feel that new to me but to a lot of people it is."

This...

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Simplifying your Facebook Ad goal to a purchase provides the best results

Gil David is the founder of Run DMG, his company focuses exclusively on Facebook and Instagram Advertising, he’s all about transparency.

Why we love it

This post is simple - only optimize for purchases.

We actually ran this test with one of our accounts to see if...

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Product marketing and it's role in ecommerce tool discovery

Juliana Jackson aka The CLV Lady is known for speaking the truth about all things ecommerce and customer lifecycle.

Why we love it

"Product Marketers own how their product is being perceived in the market, so unless you are actively defining what your product stands for, customers will assign their own...

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How data in ecommerce is changing and the rise of zero party data

Jeremiah Prummer is the CEO of Knocommerce, they specialize in post purchase surveys for ecommerce companies and following a data first approach.

Why we love it

This is a great overview that talks about where we are headed from a Data perspective as it relates to...

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Which matters more ad creative or customer acquisition strategy?

Rory O'Connor is the Creative Director of Kalo Media, they specialize in helping ecommerce companies scale.

Why we love it

It's really a trick question in that a true plan requires both.

A lot of what Rory is talking about is the difference between having a...

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Most important metric for ads and copywriting is sales?

Ciaran Finn is the founder of Blue Finn Media an ecommerce ad agency that takes a holistic approach to driving revenue for brands and scaling with process.

Why we love it

KPIs are dead or should be but channel success is important and sales are also important but clean...

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Full Service coming back in vogue?

Francesco Lucido does paid advertising focusing on DTC ecommerce, his company Lucido Media focuses on taking brands from 5 figures to 6 figures a month by owning the entire funnel from ads to landing pages backed by data.

Why we love it

It's promotional but we...

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Should you separate your conversion rate by First time buyers v. Repeat buyers?

Sina Fak knows conversion rates, his company Conversion Advocates specializes in helping companies increase their conversion rates through a data first approach.

Why we love it

"The first thing I told them was 'your site-wide CVR last month of 4.49% is way too...

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