The Formtoro Club

Hand-picked resources from the eCommerce community

Email marketing done right is an investment, set it and forget it rarely works

George Kapernaros runs an email marketing agency, his company located at his namesake George Kapernaros.com specializes in creating personalized experiences for subscribers leveraging data.

Why we love it

"Of...

Continue Reading →

11 mistakes DTC founders make

Amanda Perry is the Founder of SOUP Agency specializing in social ads and email marketing as well as strategy.

Why we love it

This list is amazing. It's short it's sweet, it calls out a lot of things we see across the industry and it highlights one big difference...

Continue Reading →

Using Zero Party Data to go beyond standard metrics in Facebook Ads

Romans Ivanovs knows ads, his company RIU Media specializes in helping ecommerce companies create ad campaigns that perform backed by a data first approach.

Why we love it

We work with Romans closely so we may be a bit biased, but the framework he lays out in this post is spot...

Continue Reading →

Is it possible to build a brand without running sales?

Jon Ivanco is the Co-Founder of Formtoro, we live for data and building strategies leveraging zero party data.

Why we love it

We wrote it. But seriously...

This post generated a lot of comments, more comments than reactions.

This was an easy straight forward question...

Continue Reading →

Audit the customer acquisition strategy or the ad account?

Romans Ivanovs knows ads, his company RIU Media specializes in helping ecommerce companies create ad campaigns that perform backed by a data first approach.

Why we love it

This question is floated around a lot on LinkedIn and people's takes are starting to show a...

Continue Reading →

All ecommerce brands deserve to win big and small

James Kelly is the Founder of Social Enviro a paid media agency focused on Facebook and Google Ads in the ecommerce space.

Why we love it

It's a humble brag and it's missing some info about how much spend was increased, but it's something that we should spend more time...

Continue Reading →

Does your consultant tell you what to do or show you how to do it?

Monique Mills knows business strategy, her company TPM Focus specializes in helping entrepreneurs and existing businesses to get focused and drive results.

Why we love it

"Startup founders, especially first-time entrepreneurs want to win sooo bad that they often...

Continue Reading →

Will the trends across DTC consolidation continue in 2022?

Parker Burr does double duty as the Founder of Feat Clothing and Co-Founder of the Taylor Parker Agency specializing in making things go viral on social media.

Why we love it

We think we’re heading into a new wave of...

Continue Reading →

Most fast, think slow, unlocking consistent growth through small gains

William Harris is the CEO of Elumynt an ad agency focused on driving results for ecommerce companies through data.

Why we love it

"When I feel like our growth has stalled I take a step back and look at a bigger window of time, and I’m always amazed to see just how much...

Continue Reading →

Going beyond just Facebook Data for Ad Analytics

Jakub Szunyogh is the CEO of 10x ROAS a Facebook ad agency focused on driving results for ecommerce companies through data.

Why we love it

"You can't rely on Facebook data anymore."

Marketers have dependent on getting their information directly from Facebook...

Continue Reading →

Get the latest updates, strategies and insights for your eCommerce