The Formtoro Club

Hand-picked resources from the eCommerce community

5 Common Mistakes in Digital Marketing

Matt Janaway is the CEO of Marketing Labs an agency focused on everything ecommerce from PPC, SEO, CRO, and consulting.

Why we love it

"❌​​ Not monitoring or analysing data = tricky to optimize campaigns"

More often than not when we're looking at...

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Strategy before the tool

Matt Sherwen is the CEO of Sherwen Studios an agency focused on digital transformation from strategy to implementation with a data and process first approach.

Why we love it

"Stop investing in new tech WITHOUT having a clear strategy in place."

This is the...

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The need for Ad Testing

Tom-James Lee is the CEO of Vagabond Digital a paid social media agency focused on creating outsized results leveraging data.

Why we love it

  1. Update copy/ creative/ targeting
  2. Test like crazy - one variable at a time
  3. Optimise based on what’s...

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UTM structures - they matter more than you think

Jan Polednik is the CEO of BrandZone a paid advertising agency focused on fashion and ecommerce leveraging data.

Why we love it

ecommerce brands that are looking for an agency to manage their paid ads should just ask for a screenshot of the UTMs they are using with an...

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Brands don't post negative reviews on direct websites

Lorenzo Carreri knows CRO, a pragmatist in all the right ways; he focuses on understanding the customer journey and leveraging data whenever possible.

Why we love it

This happens all the time.

There's a difference...

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Following a PAS system Problem, Agitate, Solution framework for ads

Rory O'Connor is the Creative Director of Kalo Media, they specialize in helping ecommerce companies scale.

Why we love it

"Building value involves telling an engaging story to your customers to help them understand the value you provide."

We talk...

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Customer Experience is making waves in ecommerce

Elamar Aga is the director of paid media at MuteSix, one of the largest digital agencies specializing in helping DTC brands scale.

Why we love it

Brands most positioned to succeed in 21 and beyond are the ones not ONLY measuring AOV & LTV but modeling those...

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Why ecommerce companies don't know their numbers

Jon Ivanco is the Co-Founder of Formtoro, specializing in bridging the gap between zero party data collection and strategy.

Why we love it

ROAs is grossly misunderstood - do you really think that you should be comparing it 1-1 with time periods?

Should it be...

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Your brand authority comes from your employees

Ivan Dimitrijevic is the director of demand generation at Funky Marketing, he focuses on B2B marketing for companies and branding.

Why we love it

B2C could learn a lot from B2B when it comes to content marketing and branding.

We used to think it worked the other way around, but over the last few...

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Do you know your customers?

Diraj Perkash Goel is the Managing Director of GetFresh Ventures a venture and growth firm that specializes in building out strategies for companies in the DTC CPG space.

Why we love it

I don’t mean a persona you defined with your brand and marketing...

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