Matt Janaway is the CEO of Marketing Labs an agency focused on everything ecommerce from PPC, SEO, CRO, and consulting.

Why we love it

Landing pages.

They don't get the same love as ads and emails do, but they are the main ingredient in a great revenue stream.

What happens on that landing page?

Where are there friction points, where is the message unclear?

I feel like more agencies should employ high school kids to look at landing pages, they have short attention spans, are fed a million stimuli a minute, are always on their phones, and will default to simple messaging most of the time.

Someone should start a company doing this, just saying.

What we'd love to know more about

How reliable are heatmaps?

If people are coming from different parts of the journey from different places at different parts of their journey how reliable are they?