Why we love it
but it's not really about improving conversions
CRO or Conversion Rate Optimization in it's longer form has turned into an industry focused almost entirely on experimentation and optimization.
We love this post though because that creates higher conversion is a better quality audience, what creates a better quality audience is better sources of traffic, what creates the best source of traffic, word of mouth.
Word of mouth comes from a great customer experience.
The side effect of a great customer experience is customers are more likely to come back and purchase more.
A lot of this is product related.
But the best product in the world combined with a bad customer experience is enough for someone to stop buying from a store.
What we'd love to know more about
Are we able to accurately measure the customer experience?
What matters more the customer experience with the product or the shopping experience?