Why we love it
This post explains how email should fit in with the broader ecosystem of ecommerce, it does well to point out the different stages of development of an email program at a brand.
The basic flows are clearly lined out.
Theirs is a data play that is hinted at and a combination with advertising which is something that a lot of email marketers don't acknowledge. The ecosystem of marketing requires all channels to be working together.
What we'd love to know more about
Best tips for acquiring zero party data and how it's used practically throughout flow and campaigns.
Is there such a thing as over personalization?
What kind of response rates can we expect from surveys and progressive profiling?