Why we love it
"Building value involves telling an engaging story to your customers to help them understand the value you provide."
We talk a lot about pain points with products and there's a lot of people that also talk about Jobs to be Done as a framework (JTBD) to find product market fit and find more customers.
Not everyone buys products for the same reasons, but from a testing framework, we find that ads that follow up on this format tend to do better than those that don't.
Remember the purpose of an ad is to get a click.
As a framework we're always looking for our ad copy to get the viewer to ask "why" or "how" to understand how a product solves for a problem that is placed forward.
What we'd love to know more about
What does testing different problem to solution frameworks look like?
Where should a brand start when they are designing their ads?
Should this replace a benefits focused ad?