Juliana Jackson aka The CLV Lady is known for speaking the truth about all things ecommerce and customer lifecycle.
Why we love it
"Product Marketers own how their product is being perceived in the market, so unless you are actively defining what your product stands for, customers will assign their own meaning to it (or let the competition shape their perception)."
This is completely true, there are a lot of great solutions out there that haven't been able to brand themselves into the mainstream. At the end of the day, marketers tend to go with what they know or who they hear from.
Most of their insights and knowledge that they rely on is being put out by the companies pushing a narrative.
As a new company doing things entirely different on many levels, it's part of why we started this Club, to spotlight people that are sharing great insights that often just get buried on social channels.
What we'd love to know more about
Steen Rasmussen had a great comment on this thread worth reading.
"Of the 8.000 tools almost 25% are new compared to 2019, so a lot of them are actually stepping into a market driven more by investor money more than demand.
And that is hardly a business model and that is why almost 8,7 % either disappeared or got acquired between 2019 and 2020."
There's a lot of companies that focus on just doing one thing well but eventually branch out into taking on more functionality.
If you're spreading a narrative what's the best way to make a mark and be remembered?
Is there such a point of market saturation?
At the end of the day, new tools and technologies only work if someone is willing to adopt them, has the resources capable of implementing them, and the knowledge to build strategies that utilize them.