Why we love it
ecommerce brands that are looking for an agency to manage their paid ads should just ask for a screenshot of the UTMs they are using with an existing client.
"If there’s no clear and consistent naming structure, your marketer/agency has no clue what they’re doing."
We've worked with a lot of agencies over the years and can attest to the above.
If you're agency isn't organized there is no way possible that they can accurately track, scale, and test an ads strategy.
There are some savants out there, but we're big on organization internally.
This is one of the things that we all take for granted and most brands don't know what they are looking for.
With agencies we work with everything is tagged with consistent tagging.
What we'd love to know more about
Show us the UTMs!
We're all about a good tease, being in this industry for a while, we're still searching for people that take a very scientific approach to getting things sorted before testing happens. This is going to be a good post to follow.