Turn shopper answers
into revenue.

Most popup tools only focus on grabbing an email address or phone number and call it a day. Formtoro is built to collect Zero-Party Intent Data.

By using our live, step-by-step data collection, we gather critical context about your customers — like shopping preferences, sizing, or pain points — during their highest-intent moment. This gives your email, ads, and website teams the exact data they need to personalise campaigns and scale revenue.

Surprisingly, no. When designed correctly, we see up to a 95% completion rate across the entire multi-step form.

Formtoro uses live data collection on a per-step basis. If a visitor drops off halfway through, you don't lose them — we still capture the data points and contact info they've already entered up to that point.

A submission counts when at least one field is submitted — not a single step. A shopper can work through four steps before providing their email; that whole journey counts as one submission once they finish the final step.

We support five strategic placements designed to capture traffic depending on where a visitor is in their shopping journey:

• Full-Page — catches organic/direct traffic early, optimised for mobile readability.

• Slide-Out — a less intrusive slide-in for desktop browsers.

• Classic Modal — available with and without images.

• Inline Embedded — perfect for placing a form on a page without disrupting browsing.

Magic Discounts are auto-applying coupon codes powered by a native Shopify Function. When a shopper completes a form with a discount reward attached, Formtoro mints a unique, single-use code and ties it to their session. At checkout the code applies itself — no copy-paste, no code-sharing on coupon sites, no friction.

Yes. Formtoro is built to help you test discount elasticity. For example, you can easily split-test whether a $10 off or a 10% off incentive drives a higher average order value and overall revenue for your specific audience.

Triggers include time delay, scroll depth, exit intent (desktop), and cart value. Each can be combined with targeting rules — page URL, referrer, device type, and more — so the right form reaches the right visitor at the right moment.

As little as 15 minutes from install to live: connect Shopify and Klaviyo (~5 min), design your form (~5 min), write your questions (~5 min), and publish. Most merchants are collecting data on the same day they install.

API keys give you programmatic access to everything in Formtoro. Use them to:

• Pull submission data into your own dashboards, data warehouse, or BI tools.

• Vibe-code your own apps with Cursor, Windsurf, or Claude Code — drop in your API key and let your coding assistant build custom integrations, internal tools, or reporting views against your live Formtoro data.

• Build automations — sync responses to platforms Formtoro doesn't natively support, trigger Zapier workflows, or feed data into your own backend.

API keys are available on the Starter plan and above.

Absolutely. Formtoro connects with Shopify and Klaviyo out of the box, and integrates directly with Meta Ads and Google Ads — sending subscription events and zero-party data straight back to both platforms to sharpen targeting. Support for other platforms is available on request.

Formtoro connects to Shopify Sidekick via its MCP server. Once you've added your Formtoro API key, Sidekick can query your live submission data directly inside the Shopify admin — no switching tabs, no exports.

You can ask it things like "which products are shoppers most interested in this month?", "what's the top reason visitors are abandoning checkout?", or "build me a Klaviyo segment of shoppers who said they're buying as a gift". Sidekick reads your Formtoro data and answers in plain English.

Formtoro ships an MCP (Model Context Protocol) server. Connect your Formtoro account to Claude, ChatGPT, or any MCP-compatible assistant and it can query your live submission data, build segments, draft campaigns, and recommend actions in plain English — no dashboard required.

Email & SMS teams: build immediate, personalised welcome flows based on the shopper's exact self-selected preferences.

Ads teams: move beyond basic ROAS. Use intent data to understand which ads generate the highest-quality leads.

Website teams: analyse aggregated response trends to make high-impact layout or copy changes on your store.

Or just ask Luigi, Sidekick, Claude, or ChatGPT — Formtoro's MCP and REST API let your AI tools query and act on the data directly.