Pricing
Start free. Grow at your own pace.
No $200 floor, no annual contract — and every paid plan starts with a 14-day free trial.
Free
Try Formtoro on one store, free forever.
$0
- Up to 3 forms
- 500 submissions / mo
- AI Agents: query data via Sidekick
- Static discounts — one shared code for all shoppers
- 90-day data retention
- Email and Slack support
Starter
For growing stores collecting at scale.
$79 / mo
- Unlimited forms
- 5,000 submissions / mo
- Luigi: analyze & build in-app
- AI Agents: Sidekick and MCP support
- API keys for your own apps
- 3 Magic Discounts — unique per shopper, leak-proof
- 180-day data retention
- Email and Slack support
- White-glove onboarding — we set it up with you
Most popular
Pro
For scaling brands that run on data.
$149 / mo
- Unlimited forms
- 25,000 submissions / mo
- Luigi: analyze & build in-app
- AI Agents: Sidekick and MCP support
- API keys for your own apps
- 5 Magic Discounts — unique per shopper, leak-proof
- 1-year data retention
- Email and Slack support
- White-glove onboarding — we set it up with you
Growth
For high-volume stores and busy seasons.
$249 / mo
- Unlimited forms
- 100,000 submissions / mo
- Luigi: analyze & build in-app
- AI Agents: Sidekick and MCP support
- API keys for your own apps
- 10 Magic Discounts — unique per shopper, leak-proof
- 2-year data retention
- Priority support
- White-glove onboarding — we set it up with you
Need a custom plan? Contact us.Running an agency? Join the partner program.