Most popup tools only focus on grabbing an email address or phone number and call it a day. Formtoro is built to collect Zero-Party Intent Data.

By using our live, step-by-step data collection, we gather critical context about your customers — like shopping preferences, sizing, or pain points — during their highest-intent moment. This gives your email, ads, and website teams the exact data they need to personalize campaigns and scale revenue.

Less than you would expect, because with Formtoro a drop-off is not a loss. Each step is saved the moment it is submitted, so a shopper who answers two questions and leaves still leaves you those two answers — and, if you asked for the email first, their address too.

That changes the arithmetic. A single-field popup is all-or-nothing; a multi-step form banks value on every step. The guidance we build into the product: ask for the email first, keep it to around four questions, and put one field on each step.

Klaviyo forms can run multiple steps and write custom profile properties, so this is not a question of one tool being able to do something the other cannot. The difference is what surrounds the capture.

With Formtoro you describe the popup and Luigi writes the questions, the branching, and the styling for you. Rewards apply themselves at checkout against a verified shopper instead of handing out a code that can be shared. Every step is saved as it is submitted, so a partial answer is still yours. And an MCP server means you can query the whole dataset from Claude or ChatGPT rather than through a dashboard.

Formtoro is designed to sit alongside Klaviyo rather than replace it — Klaviyo keeps email and flows, Formtoro feeds them richer profiles.

A submission is one shopper's journey through a form — not each individual step. It's counted once, when the shopper completes their first step; every step after that rolls into the same submission at no extra count. If they drop off halfway, you keep everything they shared and it still counts as just that one submission.

When you hit your plan's monthly cap, Formtoro pauses your popups — shoppers simply stop seeing them, rather than filling out a form that can't be accepted. They come back automatically when your quota resets for the next month, or when you upgrade. We never charge overages, and we warn you ahead of time as you approach the limit. Every paid plan starts with a 14-day free trial, so you can test a higher tier before committing.

We support four strategic placements designed to capture traffic depending on where a visitor is in their shopping journey:

• Full-Page — catches organic/direct traffic early, optimized for mobile readability.

• Slide-Out — a less intrusive slide-in for desktop browsers.

• Classic Modal — available with and without images.

• Inline Embedded — perfect for placing a form on a page without disrupting browsing.

Magic Discounts are rewards that apply themselves at checkout, powered by a native Shopify Function. When a shopper completes a form with a reward attached, the discount is tied to that verified shopper — one active grant per customer, nothing to copy, share, or leak to coupon sites. They just check out, and the reward is already on the order.

Yes. Formtoro is built to help you test discount elasticity. For example, you can easily split-test whether a $10 off or a 10% off incentive drives a higher average order value and overall revenue for your specific audience.

Triggers include time delay, scroll depth, exit intent (desktop), and cart value. Each can be combined with targeting rules — page URL, referrer, device type, and more — so the right form reaches the right visitor at the right moment.

As little as 15 minutes from install to live: connect Shopify and Klaviyo (~5 min), design your form (~5 min), write your questions (~5 min), and publish. Most merchants are collecting data on the same day they install.

API keys give you programmatic access to everything in Formtoro. Use them to:

• Pull submission data into your own dashboards, data warehouse, or BI tools.

• Vibe-code your own apps with Cursor, Windsurf, or Claude Code — drop in your API key and let your coding assistant build custom integrations, internal tools, or reporting views against your live Formtoro data.

• Build automations — sync responses to platforms Formtoro doesn't natively support, trigger Zapier workflows, or feed data into your own backend.

API keys are available on the Starter plan and above.

Absolutely. Formtoro connects natively with Shopify and Klaviyo, and integrates directly with Meta Ads and Google Ads — sending subscription events and zero-party data straight back to both platforms to sharpen targeting. Support for other platforms is available on request.

Formtoro connects to Shopify Sidekick so you can have it analyze your store data for AI-powered insights and strategies with minimal setup.

Formtoro ships an MCP (Model Context Protocol) server. Connect your Formtoro account to Claude, ChatGPT, or any MCP-compatible assistant and it can query your live submission data, build segments, build forms, and recommend actions in plain English — no dashboard required.

Email & SMS teams: build immediate, personalized welcome flows based on the shopper's exact self-selected preferences.

Ads teams: move beyond basic ROAS. Use intent data to understand which ads generate the highest-quality leads.

Website teams: analyze aggregated response trends to make high-impact layout or copy changes on your store.

Or just ask our AI assistant, Sidekick, Claude, or ChatGPT — Formtoro's MCP and REST API let your AI tools query and act on the data directly.