About Formtoro

Formtoro is an AI-native popup, form, and quiz platform for Shopify. Merchants describe the form they want in plain language and get a branded, multi-step experience that looks native to their store rather than bolted onto it. Answers sync to Klaviyo as profile properties, flow into analytics and attribution, and can trigger discounts that apply themselves at checkout.

It installs from the Shopify App Store in one click, and there is a free plan with no credit card.

Most popup tools stop at an email address. That was a reasonable place to stop when behavioral tracking could fill in the rest — when third-party cookies, pixel coverage, and cross-site identity told you who someone was and what they wanted. That era is over, and it is not coming back.

What replaces it is zero-party data: what a shopper tells you outright, rather than what tracking infers about them. A quiz answer is declared, not guessed. It survives privacy changes, it does not decay, and — unlike an inference — it can be measured directly against the revenue it produced. Formtoro exists to make collecting it feel native, and to make using it automatic.

Two commitments shape the product. The first is that it should feel like Shopify built it — the same components, the same conventions, no jarring seams. The second is that a merchant should be able to trust what the app tells them: every submission, job, integration, and retry is inspectable, and a degraded integration says so rather than reporting a misleading success.

Formtoro is also built to be driven by agents, not only by people. The same data behind the dashboards is available through a documented REST API and a hosted MCP server, so Claude, ChatGPT, or your own tooling can read a shop's analytics and build forms directly.

Formtoro is built by Jon Ivanco and Giancarlo Buomprisco, and is a product of Boon Road, Inc., registered in San Carlos, California, United States.

We are a small team, which is the point: support reaches someone who works on the product rather than a ticket queue.

Questions, problems, or feedback: support@formtoro.com. More ways to reach us are on the contact page, and our privacy notice sets out exactly what we do with data.