About Formtoro

Formtoro is an AI-native popup, form, and quiz platform for Shopify. Merchants describe the form they want in plain language and get a branded, multi-step experience. Answers sync to Klaviyo as profile properties, flow into analytics and attribution, and can trigger discounts that apply themselves at checkout.

It installs from the Shopify App Store in one click, and there is a free plan with no credit card.

Most popup tools stop at an email address. That worked while third-party cookies, pixel coverage, and cross-site identity filled in the rest. That era is over.

What replaces it is zero-party data: what a shopper tells you outright, rather than what tracking infers. A quiz answer is declared, not guessed. It survives privacy changes, it does not decay, and it can be measured directly against the revenue it produced.

Formtoro is built by Jon Ivanco and Giancarlo Buomprisco, and is a product of Boon Road, Inc., registered in San Carlos, California, United States. We are a small team, so support reaches someone who works on the product.

Questions, problems, or feedback: support@formtoro.com. More ways to reach us are on the contact page, and our privacy notice sets out exactly what we do with data.