Every update, improvement, and fix — as we build Formtoro.
Experiments now take a control and up to four challengers, each with its own traffic share, its own results card, and its own lift against the control — then promote whichever one wins.
Read release notes →Formtoro now runs on Polaris 2.0, so it matches Shopify's redesigned admin screen for screen, and every admin screen is built on Shopify's own Polaris web components.
Read release notes →API keys and MCP connections with the new Form publishing permission can save versions and turn forms on or off, with the same checks as the builder.
Read release notes →An Add to cart button puts a product in the shopper's cart from inside the form, refreshes the cart drawer on Dawn and Horizon, and applies your gift discount with it.
Read release notes →Test mode shows a form only on pages with
Read release notes →Limit a Text field to a list of answers you choose, send UTM source data and a renamable discount code property to Klaviyo, and see first-time vs. returning revenue and conversion dates on experiments.
Read release notes →Step logic and audience rules now read as plain sentences, open-ended answers can be read one by one in Analytics, and renaming a live option no longer splits your reporting.
Read release notes →Route visitors by which button they clicked — the missing piece of the quiz pattern — plus your store's uploaded fonts in every font picker, a Split with Image step template with live hover previews, and redirect buttons that finally navigate on popups.
Read release notes →A per-form toggle that withholds a form from EU/EEA visitors until they accept cookie consent — honoring Shopify's Customer Privacy signals — then reveals it the moment they consent.
Read release notes →Show or hide any form based on the segments a visitor belongs to — Klaviyo segments for recognized subscribers, Shopify customer segments for logged-in customers — picked by name right in the builder.
Read release notes →Formtoro is publicly listed. Discounts now show on the cart page, forms without an email field can reward returning subscribers, and Google Ads opens to early-access stores.
Read release notes →Take a percentage or a fixed amount off shipping, set a flat rate your customer pays, exclude express options, and combine a product discount with a shipping one in a single reward.
Read release notes →Compare how each published version of a form performed, see which pages people sign up on, and get a new signup-form views metric — plus Editors who can actually edit.
Read release notes →Put a form directly on your page, open it from a button, reuse questions across forms so answers add up — plus single-item discounts and ready-made consent blocks.
Read release notes →New subscribers and returning ones are now separate numbers, answers sync to Klaviyo as they're given, and anyone already in your Klaviyo account stops seeing signup popups.
Read release notes →The first release of the rebuilt platform — Luigi, Magic Discounts, A/B experiments, revenue attribution, blended ad spend, Meta without a pixel, Klaviyo, and your team.
Read release notes →