Email popups that capture
more than just addresses.
Every email capture is a chance to learn who your shopper is — before they buy. Formtoro collects declared preferences in the same step, syncing a richer Klaviyo profile with every subscribe.
✓Free plan, no credit card✓Installs on Shopify in 1 click✓Live in 10 minutes
Everything a Shopify popup needs
AI-built forms, zero-party data, Klaviyo-native, and discounts that apply themselves — in one tool.
Email + zero-party data
Capture email and declared preferences in one multi-step flow. Each Klaviyo profile gets the address AND what the shopper told you — instantly segmentable.
AI-written copy
Luigi writes the headline, body, and button copy for your email popup based on your brand and offer. No blank-canvas anxiety — edit or regenerate in one click.
Discount incentive that applies itself
Offer a discount for subscribing. The code is minted for that subscriber alone and is already applied when they reach checkout — nothing to copy, nothing to leak to deal sites.
On-brand, not generic
The theme engine inherits your store's colors, fonts, and radius. Email popups look like part of your store, not a third-party widget bolted on.
From chat to live popup
in 10 minutes
Describe your store and what you want to learn from shoppers. Luigi, the built-in AI, builds your form. Publish with one click.
- 1
Describe your store
Tell Luigi what you sell, what you want to learn from shoppers, and what reward to offer. Plain English — no templates to fill out.
- 2
AI builds your form
Luigi designs a multi-step, on-brand popup in seconds. Preview it, tweak the copy, or ask for changes by chatting.
- 3
Publish & collect data
One click to go live. Responses sync to Klaviyo automatically and discounts self-apply at checkout.
Works with
Shopify
Klaviyo
Meta Ads
Google AdsNot just a popup.
A data layer.
Most popup tools fire a discount and forget the shopper. Formtoro captures declared intent — and turns it into segments, insights, and targeted rewards.
| Feature | Formtoro | Typical popup tool |
|---|---|---|
| Captures zero-party data | ✓ | ✗ |
| AI-built forms & copy | ✓ | ✗ |
| Syncs to Klaviyo profiles | ✓ | Email only |
| Discounts auto-apply at checkout | ✓ | ✗ |
| AI insights on responses | ✓ | ✗ |
| Meta CAPI enrichment | ✓ | ✗ |
| MCP / API access to data | ✓ | ✗ |
Common questions
Everything you need to know before you install.
What is an email popup?
An email popup is an overlay that appears on your storefront and asks visitors to subscribe to your email list, typically in exchange for a discount or other incentive. A good email popup collects more than just an address — it should capture declared preferences so you can personalize your emails from the very first send.
How do I create an email popup for Shopify?
Install Formtoro from the Shopify App Store and describe your store and offer to Luigi. Luigi generates a fully-designed, multi-step email popup. Preview it, make any changes, and publish — it goes live on your storefront without any theme code edits.
What should my email popup offer?
The most effective email popups offer a clear incentive: a percentage discount (10–15% is typical), free shipping, or an exclusive product. With Formtoro's Magic Discounts, the incentive code applies automatically at checkout — removing the friction of copy-pasting a code, which measurably improves conversion.
How do I connect my email popup to Klaviyo?
Connect Klaviyo in the Formtoro integrations panel — enter your API key or use OAuth. From that point, every popup submission creates or updates a Klaviyo profile with the subscriber's email plus any zero-party answers as custom properties.
When should my email popup appear?
Formtoro supports multiple triggers: on page load (with a configurable delay), on scroll depth, and on exit intent (when the cursor moves toward the browser bar). You can combine them — e.g., show the popup after 10 seconds OR on exit intent, whichever comes first.
Does the email popup hurt SEO?
Only interstitials that cover content on mobile can trigger a Google penalty. Formtoro popups load as non-blocking overlays and are lazy-loaded so they have no impact on Core Web Vitals scores. On mobile, the popup is sized correctly so it never triggers the intrusive-interstitial penalty.
Ready to know your shoppers?
Install Formtoro free and collect your first zero-party data insights in under 10 minutes.
✓Free forever plan · No credit card