Shoppers tell you who they are.
Then we tell you what it was worth.
Shoppers will tell you their goal, their budget, who they're buying for. The hard part is knowing which of those answers is worth anything — so Formtoro carries every one through to the orders it produced.
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Collection is the easy half
Asking a question is simple. Knowing which question earned its place is the part that changes what you do next.
Asked, not inferred
Zero-party data is volunteered — the shopper types it in. No modelling, no third-party inference, no guessing from browsing behavior. It is the only customer data that stays accurate when tracking gets harder.
Joined to real orders
Every answer is measured against the orders it produced, net of refunds. That join is what turns a survey response into a business decision — and it is the part almost no capture tool attempts.
Answers that route themselves
Branch the form on what someone tells you, segment on it in Klaviyo, and reward it with a discount that applies at checkout. The answer does work the moment it is given.
Ask in plain English
Thirty-seven analyses are reachable in conversation, so finding out which answers pay is a question you ask rather than a report you build.
From a question to a number
Ask at signup, sync everywhere you already work, and watch what each answer goes on to do.
- 1
Describe your store
Tell Luigi what you sell, what you want to learn from shoppers, and what reward to offer. Plain English — no templates to fill out.
- 2
AI builds your form
Luigi designs a multi-step, on-brand form in seconds. Preview it, tweak the copy, or ask for changes by chatting.
- 3
Publish & collect data
One click to go live. Responses sync to Klaviyo automatically and discounts self-apply at checkout.
Works with
Shopify
Klaviyo
Meta Ads
Google AdsAttributing a form is not attributing an answer
Plenty of tools will tell you what a form earned. The question that changes what you do next is which answer earned it — and how long you keep counting.
| Feature | Formtoro | Typical popup or email tool |
|---|---|---|
| Revenue attributed to each form | ✓ | Usually ✓ |
| Revenue attributed to each answer | ✓ | ✗ |
| Purchase attribution window | 90 days | Hours, not days |
| Answers joined to cart & checkout behavior | ✓ | ✗ |
| Which question is costing you completions | ✓ | ✗ |
| Ask your data in plain English | ✓ | ✗ |
The questions this makes answerable
Once answers and orders sit together, the reporting stops being about signups and starts being about the store.
- “Which answer predicts a big spender?”
- “Which whole answer profile is most valuable?”
- “Which question is costing me completions and telling me nothing?”
- “Are subscribers worth more than everyone else?”
Answers are measured against the orders they produced, net of refunds — and you can ask in plain English rather than building a report.
See exactly what's making you money.
Most tools give you a signup count. Formtoro ties every dollar of ad spend and every answer to real Shopify orders — so you see your true ROAS, which segments convert, what they spend, and which variant wins, down to the individual option.
Common questions
Everything you need to know before you install.
What is zero-party data?
Zero-party data is information a customer intentionally shares with a brand — their goal, budget, size, skin type, or who they are buying for. It differs from first-party data, which you observe from behavior, and third-party data, which is inferred and bought. Our complete guide covers the distinction in depth.
How is this different from a survey tool?
Survey tools tell you what people answered. Formtoro tells you what each answer was worth, because the same platform holds the answer, the shopper behavior that followed, and the attributed order. Most tools stop at the response.
Do I need a post-purchase survey as well?
They answer different questions. A post-purchase survey captures intent after the decision has been made, which is useful for attribution. Formtoro asks before the purchase, so the answer can still change what the shopper sees, which offer they get, and which flow they enter.
Where does the data go?
Answers sync to Klaviyo as profile properties and to Shopify as customer metafields, so your existing segments and flows can use them immediately. Nothing is locked inside Formtoro.
Is collecting zero-party data compliant?
Zero-party data is volunteered rather than observed, which makes it the most durable category as privacy rules tighten. Formtoro also honors Shopify Customer Privacy consent signals and can hold a form back entirely until a shopper consents.
How many questions should I ask?
Four is the house recommendation — enough to segment meaningfully without costing completions. Formtoro shows which questions are earning their place, so you can cut the ones that predict nothing.
Ready to know your shoppers?
Install Formtoro free and collect your first zero-party data insights in under 10 minutes.
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