Your current popup
Views
100,000
Signups
10,000
Data points collected
1
Orders
2,000
People annoyed
90,000
Efficiency calculator
Same orders. A fraction of the interruptions.
Enter what your popup does today. We'll hold your order count fixed and work out the views and signups a higher-intent teaser needs to land exactly the same result.
Formtoro product page teaser
Signup rate
65%
Subscription to conversion rate
65%
Views
95% fewer views4,734
Signups
69% fewer signups3,077
Data points collected
+400% more data5
Orders
2,000
People annoyed
0
Assumes 100,000 monthly popup views and holds your order count constant — the Formtoro column shows the traffic and signups needed to land the same 2,000 orders.
At a 10% signup rate and a 20% conversion rate, Formtoro needs 4,734 views and 3,077 signups to produce the same 2,000 orders — 95 percent fewer views than your current popup.
Why the signup rate is the wrong number to optimize
An entry popup shown to everybody converts a small share of a large audience. Push the signup rate from 10% to 12% and you have gained a few hundred addresses — and still interrupted ninety thousand people to get them.
A product-page teaser inverts that. It appears where intent already exists, so a far smaller audience produces the same number of orders. The signup rate rises not because the form is cleverer, but because the people seeing it were already interested — and everyone else is left alone.
The second thing that changes is what you learn. An email field collects one data point. A teaser that asks a handful of qualifying questions collects five, and every one of them is a segment you can hold a campaign against later.
Get started
Know your customers. Grow your revenue.
Start on the free plan, ship your first AI popup today, and watch every answer turn into revenue.
Now live on the Shopify App Store