Save the sale — and learn
why they were leaving.
Exit intent popups catch abandoning visitors with a relevant offer. Formtoro goes further: it captures declared objections alongside every recovery — turning abandoned sessions into actionable data.
✓Free plan, no credit card✓Installs on Shopify in 1 click✓Live in 10 minutes
Everything an exit intent popup needs
AI-built recovery offers, the declared reason they were leaving, and rewards that apply themselves at checkout.
Precision exit detection
Triggered the moment a visitor's cursor moves toward the browser bar. Fires once per session and only after a minimum time on page — no accidental triggers.
Capture the objection
Ask one question: "What stopped you today?" Declared reasons (price, found it elsewhere, just browsing) are stored as zero-party data and synced to Klaviyo.
Personalized recovery offer
Match the incentive to the stated objection. Magic Discounts auto-apply at checkout, so the recovery code is frictionless and leak-proof.
Recoverable → actionable
Aggregate objection data tells you which barriers are hurting conversion most. Fix pricing, shipping costs, or trust signals with real evidence, not guesswork.
From chat to live recovery
in 10 minutes
Describe your store and the offer you want to make an abandoning shopper. Luigi, the built-in AI, builds the flow. Publish with one click.
- 1
Describe your store
Tell Luigi what you sell, what you want to learn from shoppers, and what reward to offer. Plain English — no templates to fill out.
- 2
AI builds your form
Luigi designs a multi-step, on-brand form in seconds. Preview it, tweak the copy, or ask for changes by chatting.
- 3
Publish & collect data
One click to go live. Responses sync to Klaviyo automatically and discounts self-apply at checkout.
Works with
Shopify
Klaviyo
Meta Ads
Google AdsNot just a popup.
A data layer.
Most popup tools fire a discount and forget the shopper. Formtoro captures declared intent — and turns it into segments, insights, and targeted rewards.
| Feature | Formtoro | Typical popup tool |
|---|---|---|
| Captures zero-party data | ✓ | ✗ |
| AI-built forms & copy | ✓ | ✗ |
| Syncs to Klaviyo profiles | ✓ | Email only |
| Discounts auto-apply at checkout | ✓ | ✗ |
| AI insights on responses | ✓ | ✗ |
| Meta CAPI enrichment | ✓ | ✗ |
| MCP / API access to data | ✓ | ✗ |
Then find out why they were leaving
Catching someone on the way out is worth more when you learn what sent them there. Answers sit beside what the shopper actually did.
- “Which answers predict a drop-off?”
- “Why did checkout starts fall last week?”
- “Which pages lose people, and which convert?”
- “Is my discount buying loyalty or just margin?”
Answers are measured against the orders they produced, net of refunds — and you can ask in plain English rather than building a report.
Common questions
Everything you need to know before you install.
What is an exit intent popup?
An exit intent popup is an overlay that appears when a visitor is about to leave your site — typically detected by mouse movement toward the browser bar or back button. It's a last chance to recover an abandoning visitor with a relevant offer, a question, or social proof. The best exit intent popups combine recovery with data collection: capture why shoppers leave, not just whether they do.
How does exit intent detection work in Formtoro?
Formtoro detects when the cursor moves above the viewport toward the browser's tab bar or address bar, indicating the visitor is about to leave. The popup fires once per session and only after a configurable minimum time on page (default 10 seconds), so you're not interrupting visitors who just arrived.
Does exit intent work on mobile?
Traditional cursor-movement exit intent doesn't apply on mobile. Formtoro's mobile fallback uses scroll depth and time-on-page to identify disengaged visitors and serves the popup before they tap away.
What should I ask in an exit intent popup?
The highest-value question is the stated objection: "What stopped you today?" with options like "Price too high," "Just browsing," "Couldn't find what I needed," and "Found it elsewhere." This zero-party signal feeds directly into Klaviyo and your win-back flow targeting.
How do I set up an exit intent popup on Shopify?
Install Formtoro from the Shopify App Store. Create a new form, choose "Exit intent" as the trigger, describe the offer and question to Luigi, and publish. The popup activates on your storefront immediately with no theme code changes.
Can I use a discount in my exit intent popup?
Yes — and exit offers are where auto-apply earns its keep. A hesitating shopper rarely bothers to copy a code; with Magic Discounts the reward is already active by the time they reach checkout. Each code is single-use and tied to that shopper's session, so your win-back offer never ends up on a coupon site.
Ready to know your shoppers?
Install Formtoro free and collect your first zero-party data insights in under 10 minutes.
✓Free forever plan · No credit card