The Shopify quiz that recommends
and remembers every answer.
Product recommendation quizzes that turn browsers into buyers. AI-built in minutes, every answer synced to Klaviyo as a declared preference — so follow-up emails know exactly what each shopper is looking for.
✓Free plan, no credit card✓Installs on Shopify in 1 click✓Live in 10 minutes
Everything a Shopify popup needs
AI-built forms, zero-party data, Klaviyo-native, and discounts that apply themselves — in one tool.
AI-built quiz in minutes
Describe your products and what you want to learn about your shoppers. Luigi generates a fully-designed product quiz with branching logic and on-brand styling.
Smart product matching
Route shoppers to the right product based on their quiz answers. Reduce decision fatigue and increase conversion with guided discovery.
Zero-party data at scale
Every quiz answer is stored as a declared preference and synced to Klaviyo. You know what each subscriber told you — use it in flows, segments, and campaigns.
Sync to Klaviyo flows
Product preferences, budget range, gifting intent, skin type — any quiz answer becomes a Klaviyo custom property, ready to trigger personalized email and SMS flows.
From chat to live popup
in 10 minutes
Describe your store and what you want to learn from shoppers. Luigi, the built-in AI, builds your form. Publish with one click.
- 1
Describe your store
Tell Luigi what you sell, what you want to learn from shoppers, and what reward to offer. Plain English — no templates to fill out.
- 2
AI builds your form
Luigi designs a multi-step, on-brand popup in seconds. Preview it, tweak the copy, or ask for changes by chatting.
- 3
Publish & collect data
One click to go live. Responses sync to Klaviyo automatically and discounts self-apply at checkout.
Works with
Shopify
Klaviyo
Meta Ads
Google AdsNot just a popup.
A data layer.
Most popup tools fire a discount and forget the shopper. Formtoro captures declared intent — and turns it into segments, insights, and targeted rewards.
| Feature | Formtoro | Typical popup tool |
|---|---|---|
| Captures zero-party data | ✓ | ✗ |
| AI-built forms & copy | ✓ | ✗ |
| Syncs to Klaviyo profiles | ✓ | Email only |
| Discounts auto-apply at checkout | ✓ | ✗ |
| AI insights on responses | ✓ | ✗ |
| Meta CAPI enrichment | ✓ | ✗ |
| MCP / API access to data | ✓ | ✗ |
Common questions
Everything you need to know before you install.
What is a product recommendation quiz?
A product recommendation quiz is a multi-step form that asks shoppers questions about their needs, preferences, or goals, then guides them to the most relevant product in your catalog. Done well, it reduces decision paralysis, increases average order value, and collects zero-party data that makes every subsequent email more relevant.
How do I add a quiz to my Shopify store?
Install Formtoro from the Shopify App Store, open the app, and describe your quiz to Luigi. Luigi generates the quiz questions, answer options, and product routing logic. Preview and publish — the quiz appears on your storefront with no theme code changes.
How does the quiz recommend the right products?
You map quiz answer combinations to product collections or specific products inside Formtoro. When a shopper completes the quiz, the routing logic directs them to the matched product page or collection. The zero-party answers are also stored so you can retarget based on what they told you.
Can I sync quiz answers to Klaviyo?
Yes — this is one of Formtoro's core capabilities. Every quiz answer syncs to the Klaviyo profile as a custom property. You can segment by declared preferences, trigger flows based on stated purchase intent, and personalize email content using what the shopper told you in the quiz.
Can I use a discount to incentivize quiz completion?
Yes. Attach a Magic Discount as the completion reward: the shopper finishes the quiz, lands on their recommended product, and the discount is already applied when they check out. Codes are minted per shopper and single-use, so quiz incentives don't erode your margin through code sharing.
What types of Shopify quizzes can I build?
Any type: product finder quizzes (skincare, supplements, fashion), gift guide quizzes, style preference assessments, purchase intent surveys, and multi-step email capture quizzes that add context to every subscribe. All are built on the same Formtoro engine with branching logic.
Ready to know your shoppers?
Install Formtoro free and collect your first zero-party data insights in under 10 minutes.
✓Free forever plan · No credit card