How to use Formtoro

Formtoro is an AI-native form and popup platform for Shopify. You describe what you want, the built-in assistant Luigi drafts it, and your forms go live on your storefront in a few clicks. Submissions flow to your tools (like Klaviyo), shoppers can be rewarded with discounts that auto-apply at checkout, and every answer becomes insight you can act on.

This guide teaches you how to use Formtoro end to end. If you're brand new, start with Getting started — it takes you from install to your first live form in a few minutes.

Start here

• Getting started — install, follow the setup guide, and get your first form live.
• Building forms — the builder, steps, and fields.
• Fields reference — every element and what you can configure.
• Luigi, your AI assistant — create and edit forms by chatting.

Design & behavior

• Layout & responsive design — containers, floating, mobile vs desktop.
• Themes & styles — themes, tokens, and reusable style classes.
• Logic engine — branch between steps based on answers.
• Audience filtering — control who sees each form.
• Display, teasers & triggers — how and how often a form appears.

Go live & grow

• Going live — the save model, the theme app embed, and fixing "it's not showing."
• Launch buttons — a theme button that opens a form on click, placed anywhere.
• Discounts — magic discounts that auto-apply at checkout.
• Analytics & submissions — what every dashboard tile means.
• Experiments — A/B test forms to find what converts.

Connect & administer

• Integrations — sync submissions to Klaviyo and send conversions to Meta and Google Ads.
• AI access & API keys — connect Claude/ChatGPT via MCP, mint API keys, and find the API reference.
• Settings & team — store details, legal/consent, domains, team, and plan.
• Troubleshooting — quick fixes for common snags.

How Formtoro fits together

A typical journey looks like this:

1. Create a form — pick a capture format (email first, a yes/no micro-opt-in, or a question then email), a design and color, and a display type (Popup, Slide-in, Full Page, or Inline). Luigi writes the copy from your store.
2. Refine it in the builder, or just ask Luigi to make changes.
3. Reward shoppers by attaching a discount that applies itself at checkout.
4. Publish — save a version, turn the form on, and it's live on your storefront.
5. Measure results in Analytics, read responses in your Submissions inbox, and A/B test variants with Experiments.

If a step ever fails — an integration is down, a provider is slow — Formtoro records the work durably and retries it. Your submissions are never lost.