Getting started

This guide takes you from installing Formtoro to a live form on your storefront.

1. Install the app

Install Formtoro from the Shopify App Store. After you authorize it, Formtoro provisions your workspace automatically — there's nothing extra to set up.

2. Complete onboarding

The first time you open Formtoro, a short setup wizard runs. You'll:

Confirm your storefront URL — used to personalize your form and deliver the widget.
Choose a format, theme, display type, and layout — the same building blocks as the create-form wizard (below).
Optionally add a discount.
Confirm your brand — Formtoro detects your colors and fonts from your Shopify settings and theme; confirm or refine them (or skip and edit later in Branding).
Luigi builds your form — you'll see it generate, then land in the builder.

You can change any of this later — onboarding just gives you a running start. If your Terms/Privacy links aren't detected, Formtoro nudges you to add them in Legal & compliance.

3. Create a form

From Forms → New form, a short wizard walks you through:

Format — email capture, SMS, phone, poll, or survey.
Theme — a built-in Light or Dark theme, or one of your brand themes.
Display type — popup, side panel, embed, banner, or full page.
Layout — where the image sits, for display types that support one.
Discount (optional) — attach a reward that auto-applies at checkout.

Formtoro suggests a name for the form; you can keep it or rename it.

4. Make it yours

Open the form to edit it in the builder, or simply ask Luigi: "Add a 'How did you hear about us?' question" or "Make the heading match my brand."

Press Publish to make the form live. One thing to know the first time: popups won't show until you turn Formtoro on in your theme (Online Store → Themes → Customize → App embeds → Formtoro Popups), and you should add your custom domain under Settings → Storefront domains if you use one. The Going live guide covers this in two minutes — and exactly what to check if a form doesn't appear.

Once it's live, submissions flow to your connected tools and results appear in Analytics as shoppers respond.

Try it without installing

Want to explore the builder first? The /try anonymous builder lets you design a form without an account — useful for a quick look before you commit.

Next steps

Building forms — go deeper on steps and fields.
Going live — get your form rendering on the storefront.
Connect Klaviyo — sync subscribers as they come in.