Formtoro v1

The first release of the rebuilt platform. Here's everything that shipped.

Luigi AI Builder

Tell Luigi what you want. He builds it, edits it, or fixes it — without touching the parts of your form you didn't ask about.

Luigi: add a step that asks for the shopper's skin type

Every new merchant gets a free AI grant that unlocks Luigi immediately, before choosing a paid plan. Start building the moment you install.

Luigi can also query your Shopify store's purchase history in plain English — top products, AOV by referrer, cohort LTV — without any extra permissions or pixel setup.

Magic Discounts

Auto-applying discounts were the first thing we ever built. v1 makes them bulletproof.

No code for your shopper to remember. The reward rides with them and applies itself at checkout.
One discount per shopper, enforced at the checkout level — your margins stay yours.
Percentage off, fixed amount, or free shipping — synced straight into your Shopify discount list.
Set rules per form: minimum order value, product restrictions, expiry window.

A/B Experiments

Test your forms the same way you test your ads. Create a control and one or more variants, set traffic splits, and let the results speak.

Session-stable allocation — the same shopper sees the same variant every time.
Revenue-per-visitor tracked per arm, not just submission rate.
Live winner detection surfaces the leading arm as results become significant.

Meta Conversions API

Server-side Lead and Purchase events sent directly to Meta — no pixel, no browser-side guesswork. Better signal quality means better targeting and more accurate attribution in your ad account.

Lead events fire on every completed submission, with hashed match keys for Meta.
Purchase events fire when a submission is tied to a confirmed order, with revenue and currency.
OAuth connection from the Integrations page. Token refresh is automatic.

A new Ad Spend tab in Insights joins your Meta campaign spend to form-attributed revenue. Campaign renames and alias drift don't affect the numbers — attribution is keyed to the underlying campaign ID.

Per campaign, for any date range: impressions, clicks, spend, attributed revenue, and ROAS.

Attribution Engine

Every form submission is tied to downstream Shopify orders using a multi-touch model: first-touch (first form before conversion) and last-touch (most recent interaction before the order). Attribution runs async and never touches the submission response.

Klaviyo OAuth

Connect Klaviyo in two clicks — no more copying API keys. Formtoro requests the minimum required scopes and refreshes tokens automatically. The API-key path still works if you prefer it.

Team Management

Add your team with role-based permissions: Owner, Admin, Editor, and Viewer.

Deactivate a member in Formtoro and their API credentials are revoked on the spot.
Change a member's role and their access adjusts immediately.
Member caps enforced per plan.