Formtoro v1

The first release of the rebuilt platform. Here's everything that shipped.

Luigi

Tell Luigi what you want. He builds it, edits it, or fixes it — and leaves alone the parts of your form you didn't ask about.

Luigi: add a step that asks for the shopper's skin type

Every new store gets enough free AI to build its first form before choosing a paid plan. No card, no trial countdown — install and start building.

Luigi can also answer questions about the customers your forms bring in, in plain English. Average order value by where they came from, what a cohort is worth over time, which sources actually produce buyers.

Magic Discounts

Auto-applying discounts were the first thing we ever built. v1 makes them bulletproof.

• Nothing for your shopper to remember. The reward rides with them and applies itself at checkout.
• Percentage off, fixed amount, free shipping, or buy-X-get-Y — synced straight into your Shopify discount list.
• Rules that hold. Minimum order value, specific products or collections, an expiry window, and optionally one redemption per shopper.

Rules live on the discount, so a discount used by three forms behaves the same way in all three.

A/B Experiments

Test your forms the way you test your ads. Create a control and one or more variants, set the traffic split, and let it run.

• The same shopper always sees the same variant — across sessions, not just within one.
• Revenue per view tracked for each variant, not just how many people signed up.
• A Leading badge shows which variant is ahead, and a separate banner tells you when the difference is large enough to trust at 95% confidence.

Those are two different things on purpose. Ahead early is common. Ahead for real takes volume.

Where your revenue comes from

Every signup is connected to the orders that follow it, so you can see what a form is actually worth rather than how many emails it collected.

The campaign, source, and referrer a shopper first arrived from are captured at signup and stay attached to them through to purchase — so a customer who found you through a paid campaign and bought two weeks later is still credited to that campaign.

Ad spend, blended

Your Meta and Google ad spend sits next to the revenue your forms produced, on one screen.

Ad spend, cost of first acquisition, blended CAC, and blended ROAS — for any date range, filtered to either platform or both together.

Meta without a pixel

Conversions are sent to Meta directly from our servers, not from the shopper's browser. Nothing to install on your theme, nothing for an ad blocker to swallow.

• A Lead event when someone completes a form — you can rename it to match your existing setup.
• A Purchase event when that person's order comes through, with the revenue attached.

Connect it from the Integrations page and it stays connected.

Klaviyo

Connect Klaviyo in two clicks — no copying API keys around. Answers flow into profiles as they're captured, and the API-key route is still there if you prefer it.

Your team

Add your team with roles that mean something: Owner, Admin, Editor, and Viewer.

Deactivate someone and their access ends immediately, everywhere. Change their role and it takes effect on the spot. Seats are included per plan.