Keep Klaviyo.
Upgrade the form in front of it.
Klaviyo is a great email platform, and this does not replace it — every answer still lands on the Klaviyo profile. What changes is the form: what you can ask, how long we keep counting the revenue, and whether you ever find out which answer was worth collecting.
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Formtoro is a Klaviyo integration, not a replacement. Your lists, flows, and segments stay exactly where they are.
What changes when the form is Formtoro
Same Klaviyo profiles, same flows. A better question at the front, and an answer to what it earned.
Klaviyo stays where it is
Answers arrive as profile properties on the same profiles your flows already target. Nothing migrates, nothing breaks, and your existing segments start seeing richer data the day you publish.
Attribution that waits for the purchase
Formtoro attributes orders back to a signup across 90 days. Considered purchases — furniture, skincare regimens, anything researched over a week — still point back to the form that started them, which matters most for the forms doing the hardest work.
Revenue by answer, not just by form
Knowing a form earned $40,000 tells you to keep the form. Knowing which answer inside it earned the money tells you what to stock, who to target, and what to ask next.
Discounts that apply themselves
Reward a completion with a code-free automatic discount, gated to the shopper who earned it and already active at checkout — no copy-paste, nothing to leak to a coupon site.
Swap the form, keep everything else
Connect Klaviyo, build the form, publish. Answers arrive as profile properties your existing segments already understand.
- 1
Describe your store
Tell Luigi what you sell, what you want to learn from shoppers, and what reward to offer. Plain English — no templates to fill out.
- 2
AI builds your form
Luigi designs a multi-step, on-brand form in seconds. Preview it, tweak the copy, or ask for changes by chatting.
- 3
Publish & collect data
One click to go live. Responses sync to Klaviyo automatically and discounts self-apply at checkout.
Works with
Shopify
Klaviyo
Meta Ads
Google AdsWhere each one fits
Every row checked against Klaviyo's published documentation on 15 August 2026, including the rows where Klaviyo wins. A comparison you can disprove is worth nothing.
| Feature | Formtoro | Klaviyo sign-up forms |
|---|---|---|
| Syncs to Klaviyo profiles & flows | ✓ | ✓ |
| Revenue attributed to each form | ✓ | ✓ |
| A/B testing built in | ✓ | ✓ |
| Peer benchmarks on submit rate | ✗ | ✓ |
| Revenue attributed to each answer | ✓ | ✗ |
| Purchase attribution window | 90 days | 2 hours by default |
| Answers joined to cart & checkout behavior | ✓ | ✗ |
| Ask your data in plain English | ✓ | ✗ |
The next question after "did the form work?"
Once you know a form produced revenue, the useful question is which answer inside it produced the revenue.
- “Which answer predicts a big spender?”
- “Which whole answer profile is most valuable?”
- “Which question is costing me completions and telling me nothing?”
- “How long after signing up do people actually buy?”
Answers are measured against the orders they produced, net of refunds — and you can ask in plain English rather than building a report.
See exactly what's making you money.
Most tools give you a signup count. Formtoro ties every dollar of ad spend and every answer to real Shopify orders — so you see your true ROAS, which segments convert, what they spend, and which variant wins, down to the individual option.
Common questions
Everything you need to know before you install.
Do I have to leave Klaviyo to use Formtoro?
No — and you should not. Formtoro is a Klaviyo integration. Your lists, flows, segments, and sending all stay in Klaviyo. Formtoro replaces the sign-up form in front of it and enriches the profiles Klaviyo already holds.
How is this different from Klaviyo's built-in forms?
Klaviyo's forms are strong for straightforward capture — free, A/B tested, and they show peer benchmarks we do not offer. They are built to grow a list. Formtoro is built for the forms where the answers themselves are the point: it attributes revenue down to each individual answer, and keeps attributing for 90 days.
Why does the attribution window matter?
It decides which purchases get counted. Klaviyo's documented form revenue lookback runs from 15 minutes to 24 hours, defaulting to 2 hours — well matched to impulse purchases. If your shoppers sign up on Tuesday and buy on Friday, a 90-day window is the one that connects the two.
What does "revenue by answer" actually mean?
Every choice a shopper makes is measured against the orders that follow it. So instead of "this form made $40,000", you see that shoppers who answered "buying a gift" spend twice what self-buyers spend — which changes your segments, your offers, and your buying plan.
Will my Klaviyo flows still trigger?
Yes. Submissions create or update Klaviyo profiles with the subscriber, their answers as custom properties, and any discount code, so flows keyed on profile creation or property values fire exactly as they do today.
Is it worth running both?
Some stores do — Klaviyo forms for a simple footer signup, Formtoro where the answers matter, like a welcome popup or a product quiz. There is no conflict; both write to the same profiles.
Ready to know your shoppers?
Install Formtoro free and collect your first zero-party data insights in under 10 minutes.
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