Introducing Formtoro v2

Back in 2020 we set out to build truly multi-step popup forms with live collection for Shopify — before anyone else had. We didn't grow as fast as we hoped, but we learned a lot. In the years since, tools like Klaviyo started shipping the same things we'd already built. Turns out we'd just been early.

A lot has changed since then. Shopify opened up its API, shipped native apps, and launched Sidekick. AI reshaped how software gets built and how marketing gets done. So we didn't patch the old product — we rebuilt it.

A platform, not a patch

Formtoro v2 is a brand-new platform, built from scratch, Shopify-native and AI-native from the first line. The two ideas that started it all are still at the center:

• Multi-step forms that branch on what shoppers tell you, so the next question is always the right one and you walk away with real buying intent on top of the email address.
• Discounts that apply themselves at checkout without a code: the reward rides with the shopper and applies itself, with no code to remember and no margin lost to sharing.

Everything else is what those two ideas become when you take them to their logical conclusion.

What's new

We didn't just port the old feature set. v2 is built around the things that weren't possible, or weren't easy, six years ago.

Luigi, your AI builder

Tell Luigi what you want and he builds, edits, or fixes your form, without touching the parts you didn't ask about. He can also read your Shopify store's purchase history in plain English, so you can ask "what's my AOV by referrer?" and get an answer, no pixel or extra permissions required. Every new merchant gets a free AI grant, so Luigi works the moment you install. See everything Luigi can build for you.

Attribution and ad signals that close the loop

v2 ties every submission to downstream Shopify orders with a multi-touch model, and sends server-side Lead and Purchase events straight to Meta, with no browser-side guesswork. A new Ad Spend view joins your campaign spend to form-attributed revenue, so you can finally see ROAS per campaign.

A/B testing built in

Run A/B experiments on your forms the same way you test your ads: control versus variants, session-stable allocation, and revenue-per-visitor tracked per arm rather than a flat submission rate.

Integrations that respect your stack

Connect Klaviyo in two clicks with OAuth, with token refresh handled for you. Add your team with role-based permissions. The plumbing is built to be resilient: retries, idempotency, and durable status everywhere it matters.

An MCP server and real API keys

Luigi isn't the only thing that can drive Formtoro — you can too. v2 ships with a Model Context Protocol server and first-class API keys, so the same tools Luigi uses are open to your own agents. Point Claude, Cursor, or any MCP client at your store and build forms, pull insights, and manage themes in plain language. Mint scoped keys from the dashboard, revoke them in one click, and every key action lands in your audit log. The full setup lives in the MCP and API docs.

For the full, itemized list of everything in this release, see the v1.0 changelog.

Free to start

There's a free plan, and it's not a countdown timer. You can build real forms, collect real submissions, and connect Klaviyo without reaching for a credit card. The free AI grant means Luigi works from the first minute too, so you can see what v2 does before you decide to pay for anything.

And when you do grow into a paid plan, the limits are generous enough that you won't hit a wall in your first month. We priced v2 to get out of your way, because a popup that stops collecting the moment it starts working isn't worth shipping. You shouldn't have to ration the thing that grows your list.

This is the start

Six years ago we bet that forms should be conversations and rewards should be effortless. v2 is that bet, rebuilt for the era of native Shopify apps and AI that does the work with you.

Install Formtoro, tell Luigi what you want, and watch your first form go live in minutes — your free AI grant is already waiting.