We are not the right choice
for everyone.
Justuno, Alia, and Wisepops are all good products with thousands of customers between them. Here is what each is built for, what we are built for, and how to tell which one you actually need — sourced from what each company publishes.
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Every figure on this page is sourced and dated. Find one that's wrong and we'll correct it.
What we optimize for
Not more popups. Knowing which question was worth asking.
Choose Justuno if you want reach and a managed option
Publicly listed from $59/mo, over 100,000 brands, and a done-for-you tier with a dedicated manager. If you want the safest, most-proven option with someone else running it, that is a good reason to pick them over us.
Choose Alia if you want it fully managed
From $200/mo with a fully-managed tier including a dedicated manager and managed A/B testing. If you would rather hand the whole program to someone, they are built for that and we are not.
Choose Wisepops for multi-channel at scale
From €499/mo, positioned as a traffic activation platform spanning popups, on-site notifications, bars, and embeds with strategist support. If you need breadth of channel more than depth of answer, that is their strength.
Choose Formtoro if the answers are the point
Start free, and find out which answer predicts a big spender, which question is costing you completions, and what a signup was worth up to 90 days later. If you only need an email address, this is more tool than you need.
How to pick between them
Start with what you want to be true in ninety days, then choose the tool built for that.
- 1
Describe your store
Tell Luigi what you sell, what you want to learn from shoppers, and what reward to offer. Plain English — no templates to fill out.
- 2
AI builds your form
Luigi designs a multi-step, on-brand form in seconds. Preview it, tweak the copy, or ask for changes by chatting.
- 3
Publish & collect data
One click to go live. Responses sync to Klaviyo automatically and discounts self-apply at checkout.
Works with
Shopify
Klaviyo
Meta Ads
Google AdsIf you only read one row
Most popup tools answer 'did the form convert?'. We answer 'which answer was worth collecting?' — a different question, and not always the one you need.
| Feature | Formtoro | Typical popup app |
|---|---|---|
| Free plan you can stay on | ✓ | Usually trial only |
| Revenue attributed to each answer | ✓ | Not published |
| Purchase attribution window | 90 days | Not published |
| Managed service / dedicated strategist | ✗ | ✓ |
| Thousands of existing customers | ✗ | ✓ |
The honest version
Everything below comes from what each company publishes about itself, with the sources listed underneath. Where they are ahead of us, the table says so.
| Formtoro | Justuno | Alia | Wisepops | |
|---|---|---|---|---|
| Free planTrials aside — a plan you can stay on indefinitely. | Yes | No | No | No |
| Entry priceLowest publicly listed paid tier. | $0 | $59/mo | $200/mo | €499/mo |
| Pricing published | Yes | Yes | Yes | No — demo required |
| Purchase attribution windowHow long after a signup an order still counts toward the form. | 90 days | Not published | Not published | Not published |
| Revenue attributed to each answerNot revenue per form — revenue per individual answer given. | Yes | Not published | Not published | Not published |
| Ask your data in plain English | Yes | Not published | Not published | Not published |
| Managed service / dedicated strategistThey will run it for you. We do not offer this. | No | Yes | Yes | Yes |
| Customers to point atWe are new. They are not. | Founding cohort | 100,000+ brands | 4,500+ brands | 1,500+ brands |
“Not published” means exactly that — the company does not state it publicly, so neither do we. It is not a claim that the feature is missing. Sources: Justuno pricing, Alia pricing, Wisepops pricing. Something out of date? Tell us and we will fix it.
Common questions
Everything you need to know before you install.
Why would you tell me to use a competitor?
Because the alternative is you installing the wrong tool, getting a poor result, and concluding the category does not work. We would rather be the obvious choice for the merchants we genuinely fit and honest with everyone else.
What does "not published" mean in the table?
It means the company does not state it publicly, so we do not either. It is not a claim that the feature is missing. We have read what each company publishes — we have not tested their products, and we will not imply otherwise.
What is the actual difference in what you measure?
Most tools report per form: views, submissions, conversion rate, and increasingly revenue. Formtoro reports per answer, so a form is not just "converting at 8%" but "the shoppers who said they were buying a gift spend twice what self-buyers spend."
Why does the attribution window matter?
It decides which purchases get counted back to a form. A short window suits impulse buying; a long one is what catches considered purchases researched over days or weeks. Ours is 90 days. Where a competitor does not publish theirs, we have left it blank rather than guess.
You have no customers — why should I trust the comparison?
You should not trust it. You should check it. Every figure carries a source link and the date we checked it, which is the reason the page is built this way. If something is out of date, tell us and we will correct it.
Can I run Formtoro alongside one of these?
Yes. Nothing here conflicts — some stores keep a simple footer signup elsewhere and use Formtoro for the forms where the answers matter, like a welcome popup or a product quiz.
Ready to know your shoppers?
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